Jan 13 2009

Taobao transaction volume reaches 99 Billion

Published by at 6:37 pm under China internet

Taobao’s transaction volume reached 99 billion in 2008, that is approximately 80 yuan for every man, woman and child in China.  This was an increase of 131% over Taobao’s 2007 figures and accounted for 1% of the national retail sales volume.

Analyst Zhang Yanping said that China’s internet purchases had expanded rapidly in 2008 with a total sales volume of 120 billion yuan. Taobao claimed 80% of the overall online market.

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