Jan 13 2009
Taobao’s transaction volume reached 99 billion in 2008, that is approximately 80 yuan for every man, woman and child in China. This was an increase of 131% over Taobao’s 2007 figures and accounted for 1% of the national retail sales volume.
Analyst Zhang Yanping said that China’s internet purchases had expanded rapidly in 2008 with a total sales volume of 120 billion yuan. Taobao claimed 80% of the overall online market.